- Guilt and shame
- ACT and CBT
- Mandarin Cantonese English
About Wing
Wing Yi "Jade" Cheung is a BACP counsellor with eight years of experience working in the United Kingdom and Hong Kong. She works with people dealing with low self esteem, LGBT concerns, trauma and abuse, career questions and coping with life changes. Jade also supports people carrying guilt and shame and other related struggles such as isolation, body image and relationship worries.
Jade keeps sessions direct and conversational. She helps people name what feels difficult and notice how it shows up in daily life. Practical tools and gentle reflection are used alongside talking so people can test small changes between sessions.
Her approach draws on Acceptance and Commitment Therapy and Cognitive Behavioural Therapy to address thoughts and behaviours that keep problems going. Attachment-based ideas are used to look at how early relationships shape current patterns. Dialectical Behaviour Therapy skills are also offered for managing strong emotions in the moment.
Jade aims to work collaboratively on clear, manageable goals. She will help clients decide which techniques to try first, and adapt them to real life. Sessions are in English, Mandarin and Cantonese for people in the UK.
People interested in starting are asked to use the site button for online therapy options, complete a short matching questionnaire and then schedule a first session. Fees vary with location and sessions use a subscription that can be cancelled at any time.
How her approaches work in online sessions
Acceptance and Commitment Therapy (ACT) focuses on noticing thoughts and feelings without fighting them, and choosing actions that match personal values. It can help when guilt or shame leads to avoidance or getting stuck. Cognitive Behavioural Therapy (CBT) looks at the link between thoughts, feelings and behaviours and offers practical exercises to test unhelpful beliefs and build different habits. Attachment-Based ideas examine how early relationships shape how people handle closeness, trust and shame today and can be useful when patterns repeat in adult life.Finding the right mix of methods is part of the work. Jade will discuss goals and preferences and together decide which approaches to try first. That collaborative process lets techniques be adjusted as sessions continue.
Please confirm which session formats are offered before booking, as the original biography does not list specific online formats. Online work can make it easier to fit sessions into a busy week, allow a shorter check-in when needed, or avoid travel time. It can also let people work with a therapist in their language of choice, such as Mandarin or Cantonese, while remaining based in the UK. Registered or accredited professionals often offer online options to better match therapy to everyday life.
Areas of expertise
Primary focus
Also works with
Additional focus areas
Therapeutic approaches
Experience
8+ years
Listed in
United Kingdom
Languages
English, Mandarin, Cantonese
Frequently asked questions
What kinds of guilt or shame does she support?
She works with guilt and shame connected to relationships, identity, past events and family or faith matters.
How does Jade approach these concerns in sessions?
She uses conversational, practical work combining ACT and CBT techniques with attachment-informed reflection and DBT skills as needed.
How much experience does she have with these issues?
Jade has eight years of professional experience working in the UK and Hong Kong with stress, anxiety, depression and identity related concerns.
What are her professional credentials and where is she based?
She is registered with the British Association for Counselling and Psychotherapy (BACP) and practises in the United Kingdom.
Which languages are offered for sessions?
Sessions are offered in English, Mandarin and Cantonese.
Can people outside the UK work with her?
She does not accept international clients at this time; sessions are offered to people in the United Kingdom.
How are sessions paid for and how much do they cost?
Costs vary with location and sessions use a subscription model that can be cancelled at any time.
What should I do to begin working with her?
Select the See online therapy options button, complete the short matching questionnaire and then schedule your first session.
Online talk therapy is not emergency care. If you are in danger or thinking about harming yourself, use the crisis numbers.